Which Of The Following BEST Describes The Difference Between Persona Interviews And Jobs To Be Done Interviews?

  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.
  • Persona interviews can be done in a group, but Jobs to Be Done interviews need to be individual.
  • Persona interviews are conversational, but Jobs to Be Done interviews are usually scripted.
  • Persona interviews need to be repeated regularly, but Jobs to Be Done interviews only need to be done once.

The correct answer is:

  • Persona interviews seek to uncover facts about a person, while Jobs to Be Done interviews try to piece together a narrative.

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Sources: HubSpot Sales Enablement Marketing Course

To see all the questions and correct answers of the HubSpot Sales Enablement Certification Exam, Click HereHubSpot Sales Enablement Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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