You’ve just used a positioning statement with a prospect and they say the situation doesn’t resonate with their company. Should you try again with a different positioning statement?

  • No. Be respectful of your prospect and back off.
  • Yes. Always come with a backup positioning statement and try again.
  • No. If the positioning statement didn’t resonate with the prospect, they probably aren’t a good fit. Use this as an opportunity to politely end the call.
  • Yes, but this time, use two positioning statements in a row to better your odds at finding a situation that resonates.

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Sources: Hubspot Solutions Partner Certification Course

To see all the questions and correct answers of the Hubspot Solutions Partner Certification, Click HereHubspot Solutions Partner Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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