You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?

• You should start with your data segments, then expand to Affinity Audiences.
• You should start with your data segments, then expand to Customer Match.
• You should start with Customer Match, then expand to Affinity Audiences.
• You should start with Customer Match, then expand to your data segments.

The correct answer is:

• You should start with Customer Match, then expand to Affinity Audiences.

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Sources: Google Ads Video Certification Course

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