Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions?

  Real-time data, powerful signals, and cross-device reach Competitive analysis, refundable budgets, and email lists Lower auction bidding, email lists,

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Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. She Tells Them That, With Data And Tools, Google Powers YouTube And Delivers Proven Results. What Other Reason Could Jane Give To Convince Her Client To Use YouTube?

YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met.

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Dan Owns A Farm Supply Store That Sells Plows To Farmers. His Suppliers Released A New Plow, And He Wants To Get The Word Out To His Existing Customers Using Google Ads. He’s Got The Information Needed To Create A Customer Match Audience, But He’s Not Sure Where He Needs To Upload This Information. Where Does Dan Upload Customer Information, Such As E-Mail Addresses, To Start The Customer Match Process?

  Google Play and Display Pack 360 Google Drive and YouTube Premium Google Ads and Display & Video 360 Google

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Lou’s Client Loves His Suggestion Of Building An Audience Using Specific Keywords To Capture Attention When Users Are Making An Active Purchase Decision. Which YouTube Intent Audience Solution Did Lou Suggest To His Client?

Custom Intent audiences Core Customer audiences Life Events audiences Buy Signal audiences The correct answer is: Custom Intent audiences CLICK

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Google Created The ABCDs Of YouTube To Help Advertisers Get The Most From Their Creatives. You Attract Attention From The Beginning, Brand Naturally And Meaningfully, And Connect With Your Viewer Through Emotion And Storytelling. What’s The Final Recommendation Contained In The ABCDs Of YouTube?

Determine what the viewer is interested in. Start a dialog with the viewer based on the ad. Direct clearly what

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Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the

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Sara Is Building A Campaign For A Sporting Goods Startup With A Revolutionary New Bike Helmet. She’s Using Custom Affinity To Reach Users Who Recently Searched For Bike Helmets Or Downloaded A Bike-Related App. Which Elements Build Sara’s Custom Affinity Audience?

App downloads, tours, website LAN, and app user permissions Calculations, returns, website SSL, and app store visits Keywords, places, website

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Ira’s Planning A YouTube Campaign For A New Bridal Shop Client Looking To Attract Brides-To-Be. He Knows That Intent Audiences Give Him The Best Chance At Finding The Right Customers At The Right Time, But He’s Not Certain Which One Will Perform Best For His Client’s Needs. Which Intent Audience Solution Should He Recommend To This Particular Client?

Life Events Store Visits Targeted Brand Persona Match The correct answer is: Life Events CLICK HERE TO DOWNLOAD FULL EXAM

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