You’re planning to run a video action campaign. How should you approach your measurement strategy?

  • Measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
  • Measure only complete offline conversions for a more accurate return on investment calculation.
  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.
  • Measure only complete online conversions for a more accurate return on investment calculation.

The correct answer is:

  • Measure the full value with Google Ads conversion tracking and include lighter conversion events.

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Sources: Google Ads Video Certification Course

To see all the questions and correct answers of the Google Ads Video Certification Exam, Click HereGoogle Ads Video Certification Answers.

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