How should you approach creative effectiveness in order to boost performance of video campaigns?

Start with all-new video ad creative that’s already working well for other platforms.
Continue running campaigns with existing creative and slowly introduce new variations.
Use research-backed creative guidelines and iterate with experimentation.
Run an experiment with existing creative and use whichever one performs best.

The correct answer is:

Sources: Google Ads Video Certification Course

To see all the questions and correct answers of the Google Ads Video Certification Exam, Click Here – Google Ads Video Certification Answers.