Why Do You Need To Develop A Business Case For A New Social Monitoring Technology?

• It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
• So that after the investment is made, you can go back and see whether it has lived up to expectations.
• To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
• Social monitoring technology is particularly expensive and difficult to determine a return on investment.

The correct answer is:

• To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.

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Sources: HubSpot Social Media Course

To see all the questions and correct answers of the HubSpot Social Media Certification Exam, Click Here – HubSpot Social Media Certification Answers.