What Should You Do If Your Competitor Has A Big Public Blunder?
- Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
- Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
- Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
- Stay completely silent and make sure your company never experiences the same thing.
The correct answer is:
- Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
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Sources: HubSpot Social Media Course
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