Which of these statements is true of Performance Max campaigns?

  • Performance Max campaigns allow manual control over performance optimization as a way to optimize toward a retailer’s business goals. This drives simplicity, performance, and reach.
  • Performance Max campaigns provide you total control over the campaign setup, ad, and bidding.
  • Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.
  • Performance Max campaigns offer the choice of adding manual input and advanced AI.

The correct answer is:

  • Performance Max campaigns optimize toward a retailer’s business goals through the use of AI across Google’s suite of ad networks, driving performance, simplicity, and reach.

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Sources: Google Ads Shopping Certification Course

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