Which Is The Best Tip For Optimizing A TrueView Video For Viewer Engagement?
- Increase each target group’s bid by 100%
- Run both an in-stream and a video discovery version of the ad
- Look at engagement rate for targeting and focus on the methods with the highest view through rate
- Add exclusions to the campaign
The correct answer is:
- Look at engagement rate for targeting and focus on the methods with the highest view through rate
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Sources: Google Ads Video Certification Course
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