What Is A Key Difference Between Reservation Buying And Auction Buying?

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
  • Reservation buying includes hard-to-sell inventory, while auction buying does not.
  • Reservation buying is done manually, while auction buying is done through a Google representative.
  • Reservation buying is done programmatically, while auction buying is done manually.

The correct answer is:

  • Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Video Certification Course

To see all the questions and correct answers of the Google Ads Video Certification Exam, Click HereGoogle Ads Video Certification Answers.

 

 

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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