Which Bidding Option Is Best Suited For An Advertiser Focused On Direct Response Marketing Goals?

  • Cost–per–interaction (CPI)
  • Cost–per–click
  • Viewable cost–per–thousand impressions (vCPM)
  • Effective cost–per–thousand impressions (eCPM)

The correct answer is:

  • Cost–per–click

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click HereGoogle Ads Display Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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