What Is The Difference Between A Brand Keyword And A Non-Brand Keyword?

A brand keyword is more expensive, a non-brand keyword is less expensive
A brand keyword receives less traffic, a non-brand keyword receives more traffic
A brand keyword has more variations, a non-brand keyword has fewer variations
A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

The correct answer is:

A brand keyword includes a brand’s name, a non-brand keyword does not include a brand’s name

Sources: HubSpot Digital Advertising Certification Course

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