What Is A Key Difference Between Reservation Buying And Auction Buying?
- Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
- Reservation buying includes hard-to-sell inventory, while auction buying does not.
- Reservation buying is done manually, while auction buying is done through a Google representative.
- Reservation buying is done programmatically, while auction buying is done manually.
The correct answer is:
- Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
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Sources: Google Ads Video Certification Course
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