What Is A Buyer Persona?
- A semi-fictional representation of your ideal customer based on data.
- The demographic information of a particular sales prospect.
- A categorization of leads that indicates how “sales ready”? they are.
- A story that describes your sales process from the buyer’s point of view.
The correct answer is:
- A semi-fictional representation of your ideal customer based on data.
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Sources: HubSpot Sales Enablement Marketing Course
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