Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:

  • measure the number of conversions associated with ad impressions
  • measure the number of potential clicks associated with ad impressions
  • track the number of people who saw the ad but didn’t convert
  • track the IP addresses of people who saw the ad

The correct answer is:

  • measure the number of conversions associated with ad impressions


Sources: Google Ads Display Certification Course

To see all the questions and correct answers of the Google Ads Display Certification Exam, Click HereGoogle Ads Display Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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