An advertiser has seen a lot of success with Google Search, and they’d like to increase their reach by creating a Display campaign. They’d like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?

  • Manually selected targeting
  • Optimized targeting
  • No targeting
  • Optimized targeting and manually selected targeting

The correct answer is:

  • Optimized targeting

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Sources: Google Ads Display Certification Course

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