Marissa Is The Marketing Lead For A Popular Free-To-Play Mobile Game. Her Goal Is To Increase Revenue That Her Company Earns From In-Game Purchases. What Should Marissa Optimize For In Her Universal App Campaign?

  • Target cost per install (tCPI)
  • Get new users for her app.
  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization

The correct answer is:

  • Get new users who most likely complete in-app actions.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Mobile Certification Course

To see all the questions and correct answers of the Google Ads Mobile Certification Exam, Click Here – Google Ads Mobile Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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