Marissa Is The Marketing Lead For A Popular Free-To-Play Mobile Game. Her Goal Is To Increase Revenue That Her Company Earns From In-Game Purchases. What Should Marissa Optimize For In Her Universal App Campaign?

  • Target cost per install (tCPI)
  • Get new users for her app.
  • Get new users who most likely complete in-app actions.
  • Google Play Store optimization

The correct answer is:

  • Get new users who most likely complete in-app actions.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Mobile Certification Course

To see all the questions and correct answers of the Google Ads Mobile Certification Exam, Click HereGoogle Ads Mobile Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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