Individual Instagram Stories Have A Limit Of 15 Seconds For Video Content. However, Using Instagram’s Segments Tool, You Can Record A Longer Video. The Segments Tool Then Automatically Splices This Longer Video Into 15 Second Segments, That Will Play Consecutively For Your Viewers. To Do This, Simply:

  • Upload the longer video into the bulk uploader.
  • Add the longer video segment into a branded template.
  • Hold down the record button for the duration of your take.
  • Enable ‘Segments’ under ‘Story Settings’.

The correct answer is:

  • Hold down the record button for the duration of your take.

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Sources: Hootsuite Social Marketing Course

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