Organizations Should Have A Crisis Management Plan For Social Media. This Plan Should Identify The Keywords, Hashtags, Etc. That Should Be Continually Monitored, To Proactively Identify External Issues Before They Spiral Into A Crisis. This Component Of A Crisis Management Plan Is Referred To As A _________.

  • Social Surveillance Best Practices
  • Social Search Streams
  • Social Media Monitoring Strategy
  • Brand Awareness
  • Social Media Listening Techniques

The correct answer is:

  • Social Media Monitoring Strategy

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Sources: Hootsuite Social Marketing Course

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