Before Launching A Paid Social Advertising Campaign It’s Best To Have:

a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
clear business objectives, a well defined target audience, multiple ad variations
multiple business objectives, a large audience, multiple ad variations
at least three marketing objectives that need to be supported in order to take advantage of volume pricin

The correct answer is:

clear business objectives, a well defined target audience, multiple ad variations

Sources: Hootsuite Social Marketing Course

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