Imagine You Are On A Connect Call With A Prospect In The Manufacturing Industry. You Discover That The Leadership Team Has Historically Had A Very Traditional Mindset Toward The Website And Marketing. Knowing This, What Will Be One Key Outcome For You To Achieve During This Connect Call?
- Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has in manufacturing.
- Pitch the idea of Growth-Driven Design, and focus on the continuous improvement, experimentation, and user research.
- Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
- Get the prospect excited to work with you by introducing your team and your process and showing a number of case studies.
The correct answer is:
- Establish the importance of the website to the growth of the business, and start shifting their perspective toward the new mindset.
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Sources: HubSpot Growth-Driven Design Agency Course
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