If The Primary Goal For Your Video Campaign Is Influencing Consideration, What Are The KPIs You’d Look At?
- Views, impressions, unique users, awareness lift, and ad recall lift
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
- Clicks, calls, and sign-ups
- Sales and purchase intent lift
The correct answer is:
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
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Sources: Google Ads Video Certification Course
To see all the questions and correct answers of the Google Ads Video Certification Exam, Click Here – Google Ads Video Certification Answers.
