If The Primary Goal For Your Video Campaign Is Building Awareness, What Are The KPIs You’d Look At?

  • Clicks, calls, and sign-ups
  • Sales and purchase intent lift
  • Views, impressions, unique users, awareness lift, and ad recall lift
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

The correct answer is:

  • Views, impressions, unique users, awareness lift, and ad recall lift

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Video Certification Course

To see all the questions and correct answers of the Google Ads Video Certification Exam, Click HereGoogle Ads Video Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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