How Does Google Ads Data-Driven Attribution Give Credit For Conversions?

  • It gives more credit to clicks that happened closer to the conversion.
  • It uses the linear model to credit conversions equally across all clicks on the path.
  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.
  • It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in the conversion path.

The correct answer is:

  • It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion.

CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)

Sources: Google Ads Mobile Certification Course

To see all the questions and correct answers of the Google Ads Mobile Certification Exam, Click HereGoogle Ads Mobile Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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