Because of the proliferation of disconnected tools, what do companies end up investing in?
Platforms Apps A systems administrator More disconnected tools CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: Hubspot Solutions Partner
Read moreHubspot Solutions Partner Certification Answers
Fill in the blank: a mid-sized business today uses more than _________ pieces of software and works with at least five different service providers to cover their full customer experience.
10 50 75 250 CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: Hubspot Solutions Partner Certification Course To see
Read moreFill in the blank: After opening the call, the second step of the solution design and planning call is to translate your prospect’s goals into ____________.
measurable inbound targets the CEO test CGP, TCI, and BA SMART inbound goals CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS
Read moreTrue or false? When running a solution design and planning call, you should develop at least one plan for each inbound target: visitors, leads, and customers.
True False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET Sources: Hubspot Solutions Partner Certification Course To see all the
Read moreYou’re about to close your exploratory call. Based on what you’ve learned from the prospect, they are a great fit for working with your organization and they seem excited about inbound marketing. The CEO of the company asks you to create a proposal for their team because they couldn’t all be on the call. What should you do?
Because they seem like a good fit for your organization and for an inbound retainer, agree to create the proposal.
Read moreYou and your firm’s cofounder both worked in higher education for years before starting the company. You agree that because of your past experience, you want to work with clients in the same industry you’re familiar with. You feel you have the opportunity to build specialized content marketing campaigns for higher education clients and can be proactive when building lead generation campaigns. Which lead generation strategy would be the fastest way to get started selling retainers?
Looking to existing relationships Targeting by vertical Targeting by location Focusing on target accounts CLICK HERE TO DOWNLOAD FULL EXAM
Read moreA colleague sends you a link to a company that they think would be a good fit for services with your organization. You start looking at the company’s website, and you notice they meet a lot of the secondary criteria of the prospect fit matrix, but they aren’t capturing leads through their website and they don’t sell something that involves a considered purchase process. Based on the prospect fit matrix, is this company a good fit for an inbound retainer?
Both the primary and secondary criteria is important in determining prospect fit, and since the company meets the majority of
Read moreIf you have a list of former clients and a list of current, project-based clients, which lead generation strategy would be the fastest way to get started selling retainers?
Looking to existing relationships Targeting by vertical Targeting by location Focusing on target accounts CLICK HERE TO DOWNLOAD FULL EXAM
Read moreYou are at the end of the solution design and planning call with a prospect, but you don’t feel they have bought-in and are confident in your plan. What step(s) should you take?
Ask the prospect how they feel. Use a tie-down question such as “What do you feel least confident about?” Continue
Read moreYou open a connect call with a target account like so, “Hi Ms. Prospect, this is John from Inbound Implementation. I saw a Huffington Post article naming your company as one of the top in your industry. Your strategy and growth are impressive. I work with companies like yours that are already doing well online, but are still struggling with converting traffic into more leads and sales. Does that sound familiar? Are you focused on lead generation?” What should you do to improve it for next time?
After you introduce yourself, ask for permission before moving forward. Be more explicit in the solutions you can provide. Find
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