Imagine You’re In An Agency Leadership Team Meeting Discussing How To Better Manage Client Cancellations, Renewals, And Upgrades. The Challenge Is That You’re Never Sure What The Client Is Planning To Do Until The Last Minute. This Is Causing The Sales Team To Scramble To Find Another Sale And Work To Fill Gaps In Service Team Capacity, And It Is Making It Nearly Impossible To Accurately Forecast Future Cash Flow. Which Would Be The BEST Suggestion To Solve This Challenge?

Implement a “likelihood of renewal”? scoring system. Score each client two months prior to their renewal date, and create different

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Your Team Is In Month 15 Of Continuous Improvement With A Manufacturing Company. Your Current Theme Is “Expand,”? And Your Team Is Focusing On Building New Digital Products On Their Website. Your Client Is Pushing To Have Your Team Create A New Team Member Profile Template And Add All The Company’s Team Members To The “About Us”? Page. Which Of The Following Would Be The BEST Option To Complete Their Request While Still Making Progress On The Initial Goals?

Deny their request and explain that it is outside the scope of the current engagement. Keep the client happy by

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During Your Weekly Retrospective, You Suggest The Idea Of Adding A Step Before The Initial Kickoff Workshop: Meetings With Each Stakeholder Individually. The Agency’s Owner Pushes Back Hard, Explaining That It Would Add A Great Deal Of Time To The Engagement. Which Of The Following Would Be The BEST Response?

“Sure, I understand. These meetings are important and are an investment in the relationship. We can cut out the user

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Imagine You’re Talking To A Prospect During The Goals And Planning Call. You’ve Introduced The Concepts And High-Level GDD Process. The Prospect Seems To Be In Agreement And Is Excited About Getting Started With The Launch Pad Website. As The Conversation Progresses, They Bring Up More And More Pages And Ideas For The New Site, Making You A Bit Nervous. Which Of The Following Is The Best Way To Gain A Better Understanding Of The Scope Of The Launch Pad They Are Thinking About?

First, expand the conversation to also include traditional web design. Second, if the prospect continues to give ideas, sell them

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Imagine You Are On A Connect Call With A Prospect In The Manufacturing Industry. You Discover That The Leadership Team Has Historically Had A Very Traditional Mindset Toward The Website And Marketing. Knowing This, What Will Be One Key Outcome For You To Achieve During This Connect Call?

Showcase your expertise in manufacturing by explaining your recent wins with other manufacturing clients and the background your team has

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Imagine You Have Been Talking To A Prospect At A Midsize Software-As-A-Service Company. The Website Only Has Three Major Sections: Primary Core Content, Knowledge Base, And Forum. When Talking With The Prospect During The Sales Process, It Seems Like There Is Some Confusion Around Who Their Audience Is And What Would Be The Best Elements To Include In The Redesign. Based On The Scenario Above, How Would You Break Up The Quote?

This scenario is not a great fit for GDD; it’s best to quote using traditional web design. Implement the phased

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