Someone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:

measure the number of conversions associated with ad impressions measure the number of potential clicks associated with ad impressions track

Read more
x