Which Is A Benefit Of Using A Lightbox Ad?
There’s no cost for engagement with the ad You can use any Display Network targeting method You can be charged
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Which Bidding Option Is Best Suited For An Advertiser Focused On Branding Goals?
Viewable cost–per–thousand impressions (vCPM) Cost per acquisition (CPA) Effective cost–per–thousand impressions (eCPM) Cost–per–click (CPC) The correct answer is: Viewable cost–per–thousand impressions (vCPM) CLICK HERE TO DOWNLOAD FULL
Read moreWhich Manual Bidding Strategy Can You Use To Increase Your Reach?
Cost-per-thousand-viewable impressions Cost–per–day (CPD) Cost-per-engagement Cost-per-click The correct answer is: Cost-per-thousand-viewable impressions CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:
Read moreWhy Is It Beneficial To Include A Text Ad In The Same Ad Group As An Image Ad When Advertising On The Display Network?
It ensures maximum coverage because some publishers don’t accept all ad formats Image ads don’t perform as well on the
Read moreWhich Targeting Method Allows An Advertiser To Reach People Who Have Previously Visited Their Website By Showing Them Relevant Ads When They Visit Other Placements On The Display Network?
Remarketing Topic Affinity audiences Placement The correct answer is: Remarketing CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT)
Read moreView–Through Conversions Are Available Only To:
advertisers that have implemented conversion tracking advertisers that have implemented target CPA bidding advertisers that are running video ads advertisers
Read moreSomeone Browsing The Internet Sees A Google Ads Display Ad For Laptop Computers On A Display Network Site, But Doesn’t Click On It. Two Weeks Later, She’s Interested In Buying A Laptop And Decides To Visit The Site From The Ad. She Finds The Site By Doing A Google Search, Goes Directly To It, And Buys A Laptop. In This Scenario, View–Through Conversions Would Be Valuable For The Advertiser Because It Could:
measure the number of conversions associated with ad impressions measure the number of potential clicks associated with ad impressions track
Read moreFor An Advertiser Focused On Branding, What Are The Key Success Metrics?
Reach and frequency Cost–per–conversion Conversion rate Clicks and impressions The correct answer is: Reach and frequency CLICK HERE TO DOWNLOAD
Read moreWhich Ad Format Is Recommended For Getting More Users For Your App, As Well As Finding Users Who Are Likely To Complete In-App Actions?
Lightbox ads Display ads with location extensions Universal app campaigns TrueView ads The correct answer is: Universal app campaigns CLICK
Read moreYour Client Kevin Works For A Retailer That Sells Eco–Friendly Products. He Wants To Attract An Audience With An Established Interest In His Message. What Type Of Targeting Would You Recommend?
Gender targeting Demographic targeting Contextual product targeting The “Green Living Enthusiasts” affinity audience The correct answer is: The “Green Living
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