You Own A Pet-Supply Store With Various Category Pages On Your Website, And You’ve Set Up A Tracking Template So You Can Manage Tracking And Redirect Information. Your Final URL For The Keyword “Dog Treats” Could Be Something Like:

http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog http://www.dogtreatseasytrackingdestinationURL.com trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect http://www.2ndpartytracker.com/keyword=751123&ad={creative}dogtreats The correct answer is: http://www.3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) Sources:

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Data Shows That Your Client’s Ad That Appears To People In San Francisco Gets 120 Conversions At A Cost Of US$1200 And Cost-Per-Acquisition (CPA) Of US$10, While Ads Showing In Houston Get 70 Conversions At A Cost Of US$1400 And CPA Of US$20. If You Have A CPA Goal Of US$12, What Bid Adjustment Would You Set For Each Location?

+40% for San Francisco, -20% for Houston +20% for San Francisco, -40% for Houston +40% for San Francisco, -40% for

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