Data Shows That Your Client’s Ad That Appears To People In San Francisco Gets 120 Conversions At A Cost Of US$1200 And Cost-Per-Acquisition (CPA) Of US$10, While Ads Showing In Houston Get 70 Conversions At A Cost Of US$1400 And CPA Of US$20. If You Have A CPA Goal Of US$12, What Bid Adjustment Would You Set For Each Location?
- +40% for San Francisco, -20% for Houston
- +20% for San Francisco, -40% for Houston
- +40% for San Francisco, -40% for Houston
- +20% for San Francisco, -20% for Houston
The correct answer is:
- +20% for San Francisco, -40% for Houston
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Sources: Google Ads Search Certification Course
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