Default content should be optimized for which group above all?
The segment that you are targeting. The highest-valued persona. Search engines. First time visitors. The correct answer is: First time
Read moreAuthor: Jane Hanson
True or false? Smart Content Insights can help you decide on the targeted segment on a smart form.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreIn order to begin with contextual marketing, you should determine the opportunities. Where should you start?
Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re
Read moreTrue or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreTrue or false? “Other campaigns” is a segmentation option used to manually segment contacts.
True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreAn automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A
Read moreYou are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
Consistency. Show more images in your content. Accessibility. Send the users to a more relevant page. Consistency. Show a shorter
Read moreThe language of the user’s choice is set by:
Their choice on your homepage. Their browser. Their contact record. Their first form submission. The correct answer is: Their browser.
Read moreTrue or false? Embedded content or HTML content can be shown exclusively to desktop users.
True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all
Read moreWhen using the context of a user’s mobile device type, which landing page element should be first evaluated for adding contextual marketing?
The image The landing page copy The questions on the form The redirect page The correct answer is: The questions
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