Author: Jane Hanson

The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona The correct answer is:

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea,

Appealing Intuitive Consistent Enjoyable Accessible Useful The correct answer is: Enjoyable CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF

Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer The correct answer is: Visitor CLICK HERE TO DOWNLOAD FULL EXAM

It means that since the contacts came from a trade show, the referral source is unknown. It means that since

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors.

True False The correct answer is: False CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all

True False The correct answer is: True CLICK HERE TO DOWNLOAD FULL EXAM ANSWERS SHEET (PDF FORMAT) To see all