Why might a cosmetics company that traditionally sells products in stores promote their app?
The app can help customers buy products they were already likely to buy. The app can forecast makeup products customers
Read moreAuthor: Jane Hanson
When creating a Google App campaign, what determines a campaign bidding strategy?
The number of downloads the app has. The industry standard for that particular app. The target-user settings of the campaign. The total
Read moreBy Linking A Google My Business Account With A Google Ads Account, You’re Able To Create Location Extensions. Which Type Of Information Can Location Extensions Display To Potential Customers?
Current promotions of your location The distance the customer is from your location Pictures/images of your location Your service reviews
Read moreCurtis Recently Created A Google My Business Account. He Wants To Learn How His People Are Finding His Business Listing On The Web And How They Interacted With His Listing. Which Google My Business Feature Can Curtis Use To Accomplish This?
Google My Business insights Google My Business conversion tracking Google My Business services Google My Business reviews The correct answer
Read moreA Marketing Manager Wants To Use An Attribution Model That Includes Both Converting And Non-Converting Paths In Order To Evaluate Individual Customer Paths. Which Attribution Model Will Fulfill This Requirement?
Rules-based attribution Data-driven attribution Linear attribution Position-based attribution The correct answer is: Linear attribution CLICK HERE TO DOWNLOAD FULL EXAM
Read moreA Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use?
Return on ad spend Customer referrals Brand awareness Brand association The correct answer is: Return on ad spend CLICK HERE
Read moreOlyana Is About To Implement A Google Ads Campaign For Her Online Business. She’s Inserted A Phone Snippet On Her Website To Replace Her Business Number With A Google Forwarding Number. What Will This Allow Olyana To Do Now?
Record which ad led to a call conversion Push automated promotional ads to callers Capture phone numbers of callers Forward
Read moreAn Executive At A Clothing Company Is In The Process Of Defining Sales Volume Numbers For Next Quarter. What’s The Executive Defining?
A business objective A campaign metric A marketing objective A media objective The correct answer is: A business objective CLICK
Read moreJared Handles Marketing For A Chain Of Restaurants That Feature High-End Bars. He Added A Bar And Its Restaurant As Separate Locations In His Bulk Upload, Even Though They Share An Address. Both Were Disapproved. What Caused The Disapproval? (Duplicate 2
Each listing must be created using a separate email address. Editorial approval must be received to use the same address
Read moreWhat Are The Two Key Benefits Of Google My Business? (Choose Two.)
It manages multiple listings together. It sends automated email invites to customers. It shares information with customers. It completes eCommerce
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