What action should you take when optimizing a campaign to drive conversions faster?
- Set up the campaign to only engage with audience segments that have converted before.
- Track lighter actions to provide more signals to Google’s machine learning algorithms.
- Track only end actions to provide more accurate signals to our machine learning algorithms.
- Set up the campaign to engage with audience segments that have searched for your brand before.
The correct answer is:
- Track lighter actions to provide more signals to Google’s machine learning algorithms.
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Sources: Google Ads Video Certification Course
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