What Should You Do To Secure Executive Buy-In If You’re Starting A Social Media Project And Don’t Have A Past Campaign To Use As A Benchmark?
- Research the costs of agencies that can do the work.
- Consider industry research to back up your plan.
- Position your program as an experiment or pilot.
- Create a robust PowerPoint with statistics to back up your plan
The correct answer is:
- Position your program as an experiment or pilot.
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Sources: HubSpot Social Media Course
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