You’ve Started Managing A Shopping Campaign For A Client Who Thinks The Campaign, Which Attributes Conversions To The First Ad Customers Clicked Before Completing A Conversion, Isn’t Providing A Good Return On Investment (ROI). How Might You Use Attribution Models To Evaluate The Campaign’s Performance?
- Compare 2 models to see if the campaign is undervalued on a last-click basis
- Compare 2 models to see if the campaign is undervalued on a first-click basis
- Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model
- Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model
The correct answer is:
- Compare 2 models to see if the campaign is undervalued on a last-click basis
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Sources: Google Shopping Ads Certification Course
To see all the questions and correct answers of the Google Shopping Ads Certification Exam, Click Here – Google Shopping Ads Certification Answers.
