YouTube advertisers should understand which of the following trends about streaming?
- People watch YouTube on connected TV devices, which further extends YouTube’s reach.
- Production companies act as gatekeepers, since they control the biggest distribution channels.
- People switch between the many streaming services available and have shorter attention spans.
- Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
The correct answer is:
- People watch YouTube on connected TV devices, which further extends YouTube’s reach.
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Sources: Google Ads Video Certification Course
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