You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

  • Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
  • By using personalization, we won’t have to create any new content because the user will always see fresh information.
  • Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
  • If we use personalization, we’ll save money on paid advertising.

The correct answer is:

  • Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.

To see all the questions and correct answers of the HubSpot Agency Partner Certification Exam, Click HereHubSpot Contextual Marketing Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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