You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
- Build suspense with a slow pace to start.
- Set up scenes to be zoomed out so viewers can see all story elements.
- Use engaging pacing and tight framing.
- Keep visuals low-contrast to avoid overwhelming viewers.
The correct answer is:
- Use engaging pacing and tight framing.
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Sources: Google Ads Video Certification Course
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