You operate an online retail website and have Google Tag Manager set up to manage your tags on your site. You now want to set up sitewide conversion tracking tags in order to evaluate the effectiveness of your next Google Ad campaign.​ Which step is required in order to do this setup?

  • Add the Conversion Linker tag to your landing page URLs.
  • Disable auto-tagging in all your Google Ads accounts.
  • Add a Floodlight event snippet for each site page.
  • Give Conversion Optimizer access to all site pages.

The correct answer is:

  • Add the Conversion Linker tag to your landing page URLs.

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Sources: Google Ads Measurement Certification Assessment Course

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