You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who’ve made a purchase. Which of these is an example of a predictive audience?

You create an audience of users who are likely to purchase in the next seven days
You create an audience of users who added items to their purchase wishlist
You create an audience of users who made a purchase in the last 30 days
You create an audience of users who started checking out but didn’t complete the purchase

The correct answer is:

You create an audience of users who are likely to purchase in the next seven days

Sources: Google Analytics Certification Assessment Course

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