You Have A Meeting With A New Client. Why Would It Be A Good Idea To Share Anonymized Data (Such As Conversion Rate And Cost-Per-Conversion) From Some Successful Clients In The Same Industry As This Client?
- To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
- To make the meeting last longer, so the client feels even more invested in the solution
- To sound smarter and show the client that you are more knowledgeable than he originally thought you were
- To be so convincing that the client has no choice but to buy, because you know he enjoys looking at data
The correct answer is:
- To stimulate dialogue with the client so he becomes more excited about your ideas and the potential growth his business could see
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Sources: Google Digital Sales Certification Course
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