Why Would Dbm / Cpm Sessions Reported In The All Traffic > Source/Medium Report Differ From The Number Of Sessions Reported In The Acquisition > Google Marketing Platform > Display & Video 360 Reports? (Select Two)

  • The All Traffic > Source/Medium report does not include view-through sessions
  • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)
  • The All Traffic reports use the date range set in Google Analytics while the Acquisition > Google Marketing Platform > Display & Video 360 reports report sessions during the lookback window
  • The All Traffic > Source/Medium report may be sampled while the Acquisition > Google Marketing Platform > Display & Video 360 reports are always unsampled

The correct answer is:

  • The All Traffic > Source/Medium report does not include view-through sessions
  • The All Traffic > Source/Medium report uses the Google Analytics attribution model (GA Model) while the Acquisition > Google Marketing Platform > Display & Video 360 reports use the Campaign Manager attribution model (CM Model)

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Sources: Google Analytics 360 Certification Course

To see all the questions and correct answers of the Google Analytics 360 Certification, Click HereGoogle Analytics 360 Certification Answers.

Justina Kristine

Justina Kristine is a lecturer on WNS Academy. I am an expert in Google Adwords, Google Analytics and Google ads certified from Google Ads Academy. I am a digital marketing expert with a strong blend of creative & analytic skills, helping/educating businesses, individuals to grow online through proven methods.

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