Why Is It Common For Companies To Think Of Themselves In Terms Of A Funnel?
- Because flywheels were only recently invented, but funnels have been around for much longer.
- Because funnels are powered by gravity, just as businesses are anchored by revenue.
- Because companies that don’t use the inbound methodology are inherently funnel-shaped.
- Because many business charts show conversion rates, and those charts are often shaped like a funnel.
The correct answer is:
- Because many business charts show conversion rates, and those charts are often shaped like a funnel.
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