Which Of The Following Best Describes The Relationship Between The Interview Process For Identifying Jobs To Be Done And The Interview Process For Understanding Personas?

  • Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.
  • The two processes are basically the same.
  • The questions in the two interviews are basically the same, but persona interviews are conducted with customers, while Jobs To Be Done interviews are conducted with prospects.
  • Jobs To Be Done interviews focus on a person’s employment, while persona interviews focus on the person’s personality.

The correct answer is:

  • Persona interviews focus on understanding the sort of person you’re interviewing, while Jobs To Be Done interviews focuses on the reason they bought your product.

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Sources: HubSpot Sales Enablement Marketing Course

To see all the questions and correct answers of the HubSpot Sales Enablement Certification Exam, Click HereHubSpot Sales Enablement Certification Answers.

Jori Munroe

Jori is a lecturer on WNS Academy. She is dedicated to educating and inspiring people about reporting, conversion, and advertising and teaches sales and CRM courses at WNS. She is best known for her works on the HubSpot Inbound Marketing, Sales Software and the Sales Enablement Certification.

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