Which is required for an ad to be served to a user?

  • The keywords must be relevant to the search term.
  • The search terms must be unique to a company.
  • The keywords must be unique to only one campaign.
  • The keywords must be listed in all ad groups for a company.

The correct answer is:

  • The keywords must be relevant to the search term.

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Sources: Google Ads Search Certification Course

To see all the questions and correct answers of the Google Ads Search Certification Exam, Click HereGoogle Ads Search Certification Answers.

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