Which Is Not True About Display Advertising?

  • Your target audience for display advertising is not limited to the number of people looking for you on the web.
  • Display traffic is both cheaper and more plentiful.
  • It brings traffic with the strongest buyer’s intent.

The correct answer is:

  • It brings traffic with the strongest buyer’s intent.

Sources: SEMrush PPC Fundamentals Certification Course

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SEMrush PPC Fundamentals Certification Exam
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