How Do You Get Charged With PPC?

  • You pay when a user clicks on your ad that leads to your website.
  • You pay when ads are shown to a user.
  • You pay when a user clicks on your ad that leads to your website and makes a purchase.

The correct answer is:

  • You pay when a user clicks on your ad that leads to your website.

Sources: SEMrush PPC Fundamentals Certification Course

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SEMrush PPC Fundamentals Certification Exam
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