Which Best Practice Is Advisable When Optimizing Ad Groups Within A Placement–Targeted Display Campaign?
- Create a separate ad group for each placement
- Move automatic and managed placements into separate ad groups
- Target a broad collection of placements with a single ad group
- For each ad group, target groups of placements with similar themes
The correct answer is:
- For each ad group, target groups of placements with similar themes
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Sources: Google Ads Display Certification Course
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