What Role Does Optimization Play In Your Conversational Growth Strategy?
- Unlike conversions, conversations are evergreen and don’t need to be optimized.
- As conversations are unique exchanges with many website visitors, they cannot be optimized.
- Conversations need to be optimized once every four months.
- You need to iterate and optimize your conversations over time.
The correct answer is:
- You need to iterate and optimize your conversations over time.
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Sources: HubSpot Inbound Marketing Course
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